Common Problems That Hurt Email Delivery Rate

The email delivery rate refers to the number of emails that arrive in someone’s inbox without bounce. It differs from email deliverability. Email delivery vs. deliverability means that one checks if the email is sent while the other checks if it avoids spam. A high email delivery rate is useful. It means that more people will see your emails. To improve this, you’ll need an effective email deliverability plan. Use a clean email the system. That entails sending emails from an honest system. Keep your contact list updated. Do not use spammy words. A positive reputation as a sender is also beneficial. Increased email engagement—such as opens and clicks—also benefits. All of these steps ensure that your emails are delivered to real people. How to Calculate Your Email Delivery Rate Calculating your email delivery rate allows you to see how many emails reach inboxes. To calculate your success rate, subtract the number of emails sent from the number of bounced emails. Keep things simple! Email Delivery Rate Formula To calculate your email delivery rate, utilize a simple formula. First, count the number of emails you sent. Then, subtract the amount of bounced emails. Now, divide that amount by the total number of emails sent. Multiply the result by 100. This is your delivery rate. For example, if you send 1,000 emails and 20 of them bounce, your delivery rate is 98%. This allows you to track email bounce rates, including hard bounces produced by invalid email addresses. Keeping bounce rates low indicates that your list is healthy and that your emails are being delivered to genuine people rather than invalid or false addresses. Good vs. Bad Email Delivery Rate Explained A good email delivery rate indicates that your emails are reaching inboxes. Experts think anything above 90% is excellent. Between 85% and 89% is acceptable. Less than 70% is bad and hazardous. But simply sending is not enough. Your email inbox rates do not convey the complete story. Even if an email is delivered, it may end up in the spam folder. That is why it is prudent to also examine open/click rates. Your click-through rate (CTR), also known as the click-to-open rate (CTOR), indicates whether or not people are interested in your email. All of these numbers work together to show your overall email marketing performance and assist in improving results. Factors That Change Email Delivery Rate Many factors can affect your email delivery rate. One major consideration is your domain reputation. This demonstrates how trusted your domain is by inboxes. If your emails appear spammy, it is detrimental to your reputation. Good email list hygiene is also important. That entails deleting poor or old emails. Maintain a clean email list with smart list management. Your Sender Score reflects how good your email habits are. Furthermore, ISPs (Internet Service Providers) employ robust spam filters. These filters can either block or send your email to spam. To avoid this, refrain from using spammy words and double-check your list before sending. Real Examples of Delivery Rate Issues Understanding and resolving common email deliverability issues is key to maintaining a high inbox rate. Common difficulties can cause emails to fail to reach inboxes. If your domain is on a blacklist (DNSBL), delivery rates decline dramatically. Too many spam complaints from users can be harmful. Sending emails to temporary or throwaway email accounts is dangerous. These are frequently fake or short-lived emails. Also, avoid role-based email names such as “info@” or “support@”; they frequently end up in spam. These all reduce your delivery rate. Email blacklist prevention is critical. Keep your list clean, prevent spam terms, and don’t email non-subscribers. These simple steps can quickly resolve most delivery issues. Tracking essential email marketing KPIs can help you measure campaign performance and improve results. Top Testing Methods to Improve Email Delivery Rate Testing your emails improves email deliverability. Use tools such as email testing and inbox placement checks. These tests detect problems early and allow your emails to reach more inboxes. A/B Testing Your Emails A/B testing in email marketing allows you to determine which email performs best. You send two versions of the same email. Try modifying the subject line, formatting, or message. Then see which one produces better results. These tests can be readily executed using email testing tools. You can also send out demo or test emails before sending the actual ones. These tools display how emails appear on various programs, including email previews across clients. Small modifications can prevent your email from appearing spammy. This type of email testing (A/B testing) allows you to improve your delivery and increase clicks. Inbox Placement Testing Inbox placement testing determines whether your email goes to the inbox or the spam bin. You can use email deliverability tools to send test emails. These show the inbox vs. spam placement for several email accounts. If your email ends up in spam, you can fix it before sending the actual one. It allows you to identify problems earlier. Better inbox placement increases the likelihood that your email will be read. These simple tests help you send emails that end up in the inbox. Use them frequently to monitor your delivery. Spam Filter Testing Spam filters prevent harmful emails from reaching recipients. However, sometimes useful emails are also censored. That is why spam filter testing is necessary. Use tools to check your email before sending it. These programs look for spammy content or trigger words. They notify you if something may go to spam. You can correct it before it’s too late. Avoid using words that appear fake or pushy. Make sure your email is clean and clear. This keeps your message out of the spam folder and optimizes delivery. Engagement Metrics Tracking Tracking engagement metrics allows you to see how recipients react to your emails. You can track openings, clicks, and replies. These values represent your engagement rates. If people don’t open or click, your delivery suffers. If a large number of individuals do, email